PRIVACY POLICY
Privacy Policy & SMS Terms of Service
(Equipment Assets, Inc.)
Last Updated: 12-17-2025
This Privacy Policy explains how Equipment Assets, Inc. (“Equipment Assets,” “we,” “us,” “our”) collects, uses, and shares personal information, and includes our SMS/Text Messaging Terms of Service in the same document.
Company Contact (Privacy Questions):
Equipment Assets, Inc.
835 Stephenson Hwy, Troy, MI 48083
(248) 399-7900
info@equipment-assets.com
1) Personal information we collect
We may collect the following categories of personal information:
Information you provide to us
• Contact details (such as name, company name, email address, phone number, mailing address)
• Information you submit through forms, emails, or phone calls (such as messages, project details, service requests, and other information you choose to provide)
• Mobile phone number and SMS opt-in/consent status (when you choose to receive text messages)
Information we collect automatically
• Device and usage information when you visit our website (such as IP address, browser type, pages viewed, and approximate location derived from IP address)
• Cookies or similar technologies used for basic site functionality and analytics
Information from business partners
• If applicable, we may receive information from logistics partners, recycling partners, or service providers to support scheduling, fulfillment, and customer service.
2) How we use personal information
We use personal information to:
• Provide, operate, and improve our services (including quotes, pickup scheduling, recycling services, account support, and customer service)
• Communicate with you by phone, email, and text message (if you opt in)
• Send service updates, confirmations, reminders, and other messages related to your relationship with Equipment Assets
• Maintain site security, prevent fraud, and protect our legal rights
• Comply with legal obligations and enforce agreements
3) Who we share personal information with
We may share personal information with:
• Service providers/vendors that help us operate our business (e.g., website hosting, analytics, CRM tools, communications providers, texting platform providers, and IT/security support). These providers are authorized to use personal information only as needed to provide services to us.
• Operational partners (such as logistics or recycling partners) when needed to perform requested services including delivery of materials.
• Legal/compliance recipients if required to comply with law, regulation, subpoena, or other legal process, or to protect rights and safety
• Business transfers (e.g., merger, acquisition, financing, or sale of assets), where information may be transferred as part of the transaction
SMS consent
SMS consent is not shared with third parties or affiliates.
We do not sell your personal information.
4) Text messaging privacy (SMS)
If you provide your mobile number and opt in to receive SMS messages from Equipment Assets:
• We will use your mobile number and related information to send you messages consistent with what you opted in to receive.
• We may use a third-party texting platform to deliver messages; that provider may process your number and message content solely to provide the messaging service to us.
• SMS consent is not shared with third parties or affiliates.
5) Your choices and rights
Opting out of marketing emails: Use the unsubscribe link (if present) or contact us.
Updating your information: Contact us at info@equipment-assets.com>BR>
Text message opt-out: You can opt out at any time by texting STOP (details below).
Depending on your state of residence, you may have additional privacy rights (access, deletion, correction, etc.).
6) Cookies and analytics
We may use cookies and similar technologies to:
• Keep the website functioning properly
• Understand website traffic and usage trends
• Improve website performance and user experience
You can control cookies through your browser settings. Disabling cookies may affect certain site features.
7) Data retention and security
We retain personal information for as long as needed for the purposes described above, unless a longer retention period is required or permitted by law.
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure.
8) Children’s privacy
Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children.
9) Changes to this policy
We may update this Privacy Policy & SMS Terms from time to time. Changes will be posted on this page with an updated “Last Updated” date.
SMS/Text Messaging Terms of Service
These SMS Terms apply to text messages sent by or on behalf of Equipment Assets, Inc. (the “Program”). They are part of the Privacy Policy page.
A) Program description / types of messages
By opting in to receive SMS messages, you agree to receive text messages from Equipment Assets. Messages may include, for example:
• Pickup scheduling / confirmations
• Quote or invoice notifications
• Service or account updates
• Customer support / conversational messages with our team
B) Message frequency
Messaging frequency may vary.
C) Message and data rates
Message and data rates may apply.
D) Opt-in
You may opt in by: web form checkbox, email request, paper form, or verbal consent.
Consent to receive SMS messages is not a condition of purchase.
E) Opt-out
To opt out at any time, text STOP.
F) Help
For assistance, text HELP or visit our website at www.equipment-assets.com
G) Links
Visit equipment-assets.com/privacy-policy for Privacy Policy and for Terms of Service.
H) Additional information
• Carriers are not liable for delayed or undelivered messages.
• We may change the short code/long code or phone number used to send messages.